Materials of International Conferences

Tourism Policy: The UNWTO Perspective
Prof. Dr. Eduardo Fayos-Solá, Regional Representative for Europe, World Tourism Organization (UNWTO) 

Vilnius-European Capital of Culture 2009: Challenges and Opportunities
Ms. Dalia Bankauskaite, Executive Director of the public institution “Vilnius – European Capital of Culture 2009”

Tourism Market Trends
Ms. Sandra Carvao, Deputy Chief of Market Trends, Competitiveness and Trade in Tourism Services, UNWTO

Tourism Marketing in Lithuania
Mr. Alvitis Lukoševičius, Director of the Lithuanian State Department of Tourism

Tourism as Service – A Network Approach to Marketing
Prof. Evert Gummesson, Stockholm University of Business, Sweden

The Changing Consumer and How to Adapt
Mr. Jörn Gieschen, Director Destination Strategy & Marketing, THR International Tourism Consultancy, UNWTO Affiliate Member

Public Relations in Tourism
Mr. Kristinas Taukačikas, Chairman of the Board of “VRP I Hill Knowlton”

Marketing without any Money
John Bell, Freelancer journalist and frequent writer for renowned publications as the Daily Telegraph, Wanderlust and Travel Trade Gazette.

How Technology is changing Tourism Marketing: New Trends in E-Marketing
Jens Thraenhart,Managing Director of Chameleon Strategies and former Executive Director of Marketing Strategy & Customer Relationship Management, Canadian Tourism Commission

Multidestination Promotion on line: the Case of www.visiteurope.com 
Ms. Karine Bruère, Online Marketing Manager, European Travel Commission, UNWTO Affiliate Member

The City of Madrid enters Travel 2.0
Mr. Ignacio Fernández, Chief Executive Officer, Madrid Tourism Promotion Organization, UNWTO Affiliate Member

Positioning and Branding
Ms. Sandra Carvao, Deputy Chief of Market Trends, Competitiveness and Trade in Tourism Services, UNWTO

Case Study – Lithuanian City Branding
Mr. Liutauras Kraniauskas, Head of International Relations and Tourism Division Municipality of Klaipeda, Lithuania

Case study – Country Branding “Welcome to Estonia”
Mr. Ellin Pirks, Destination Marketing Consultant, Enterprise Estonia

Conclusions