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Inaugurated the UNWTO workshop in Lithuania

2015-11-23 , Updated 2015-11-25 00:00

The UNWTO workshop in Lithuania on Tourism Marketing: from products to experiences , organized by the World Tourism Organization, its UNWTO.Themis Foundation and Ministry of Economy of the Republic of Lithuania, was inaugurated on 23rd November in Birstonas, Lithuania, by Dr. Renaldas Čiužas, Head of Tourism policy division of the Ministry of Economy; Mrs. Nijolė Dirginčienė, Mayor of Birštonas and Sonia Figueras, UNWTO. Capacity programme manager at the UNWTO. Themis Foundation and the facilitators of the course: Valeria Croce and Montserrat Peñarroya.

The objective of this workshop is to provide participants with knowledge, skills, tools and a forum for discussion on current and future trends in the global tourism market, what are the most important insights, tactics and how to plan it in action. Participants are expected to gain better understanding on market analysis and targeting techniques, experiential marketing and the process of creating and marketing tourism experiences as well as becoming familiar with tourism behaviour in key outbound travel markets.


This event blends presentations with workshop activities: the former aim at promoting active learning through a calibrated mix of theory and practical examples, while the latter aim at actively involving participants in a collaborative process that simulates a market planning process for Lithuania.


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