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Pessimistic tourism forecast for 2014 did not prove out

2014-08-25 , Updated 2014-08-29 00:00

Lithuanian tourism sector is satisfied with double-digit increase of both local and foreign tourists, - states the State Department of Tourism (hereinafter referred as the SDT), after summarizing the results of this first half of the current year.

By 12.2 per cent more foreigners and by 11.3 per cent more Lithuanians travelled along Lithuania and stayed overnight in local accommodation institutions within the first half of the current year, comparing with the corresponding period of the previous year.

“Undoubtedly that Lithuania remains one of the European leaders according to the increase of tourist flow. We did not have such great results previously. The results on foreign tourists are also great – 18 of Top 20 the most important Lithuanian inbound tourism markets grow up. There is a decrease of tourists from the United Kingdom (-1.5 per cent) and Poland (-11 per cent) in accommodation institutions” – says the head of the SDT dr. Raimonda Balnienė.

We are satisfied with the results in the Baltic Countries: this year we had by 36.4 per cent more Latvian tourists (in the previous year the number of tourists increased by 5.6 per cent), and by 20.3 per cent more tourists from Estonia (in the previous year the number of tourists decreased by 3.7 per cent).

There is a rapid growth of countries, where the complex marketing means are implemented through Lithuanian tourism representative offices in the priority foreign markets. This can be properly seen from the numbers of the first half of the current and past year: this year we have by 14.4 per cent more German tourists (in the previous year +0.3 per cent), Italian – increased by 35.7 per cent (in the previous year –21.2 per cent), French – increased by 14.4 per cent (in the previous year –17.3 per cent), Spanish increased by 31.5 per cent (in the previous year –18 per cent), Finns – increased by 7.5 per cent (in the previous year –18.6 per cent), Swedes – increased by 14.4 per cent (in the previous year –8.2 per cent).

The number of Russian tourist in Lithuania within the first half of the current year did not decreased. The number demonstrate that the number of Russian tourists increased by 1.3 per cent comparing with the corresponding period of the previous year, however during the second quarter their number decreased by 4.4 per cent comparing with the same period of the previous year. 

„It shall be noticed that the number of Russian-speaking tourists in Lithuania increases rapidly: the number of tourists from Belarus increased by 22.2 per cent, preliminary forecast regarding the tourists from Ukraine proved out, there is increase by 77.2 per cent. We predict that if the amount of Russian tourists would decrease at the end of this year, so not dramatically. We expect that this would be the one-figure digit “ – said the head of the SDT dr. Raimonda Balnienė.

Tangible results were achieved by target marketing means, implemented in the USA, Israel and Japanese markets. The USA market currently increased by 23.4 per cent (in the previous year +1.7 per cent), the number of tourists from Israel increased twice (in the previous year -42.6 per cent). Tourists from Japan have especially active interest in opportunities of cultural and food tourism in Lithuania.  Japan is a leader among Asian countries – this year the number of tourists from this country increased by 37.5 per cent (in the previous year -12 per cent).



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