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Regional Partnership of the Baltic States Strengthens Competitiveness on the Tourism Market

2017-09-11

Lithuania, in cooperation with Latvia and Estonia, tries to attract tourists from Japan, the US, South Korea, and China. During “Baltic Connecting”, the most important major event for tourism business professionals in the Baltic states in Tallinn (Estonia), the opportunities of Lithuanian tourism were presented to more than sixty representatives of distant markets. Next year, the “Baltic Connecting” event will take place in Lithuania. 

“For several years, we, together with Latvia and Estonia, have been successfully engaging in tourism marketing on distant markets. To increase the flows of Japanese, Chinese, Korean and American tourists coming to the Baltic region, we cooperate with Latvians and Estonians instead of competing with them. We invite tourists to visit all three countries during one vacation – this offer is attractive to travellers who have made a long journey and want to see as much of Northern Europe as possible. It is not a secret that the cooperation of the three Baltic states during participation in major international exhibitions, issue of publications or organisation of events to present tourism opportunities allows optimising marketing expenses as well,” says Indrė Trakimaitė-Šeškuvienė, the temporary Director of the State Department of Tourism.

In addition, approximately 60 tour operators and hotel representatives from the three Baltic states worked at the “Baltic Connecting” event. On 5 September, the Contacts Fair took place; from 6 September, tourism professionals participated in educational tours of the three countries for three days.
 

In Lithuania, the number of tourists from distant markets increases every year. According to the statistics of accommodation establishments of the first half of 2017, tourists from the following countries spent 2.2 nights on average in accommodation establishments in Lithuania: 18.5 thousand tourists from the US (24.3% more than during the same period in 2016), 6.7 thousand tourists from China (+45.1%), and 3.2 thousand tourists from South Korea (+36.2%). Nine thousand and seven hundred tourists from Japan, who visited Lithuania from January to June 2017, spent 15.9 thousand nights in our country, i.e. almost 2% more than during the first half of 2016. 



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