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The Ambassador Egidijus Meilūnas: In Lithuania Japanese tourists feel at home

2015-04-17

Awarded with the title of the Business Ambassador 2014 at the Lithuanian Business Confederation Awards, held on the 16th April, Egidijus Meilūnas, the Ambassador of Lithuania in Japan, states that tourism is one of the most promising areas for developing the relationship between Lithuania and Japan. 

"I am convinced that Lithuania can offer the Japanese tourists what other Baltic countries cannot: the heritage of the highly-valued Chiune Sugihara and the strong Lithuanian connection with the nature. In Lithuania the Japanese feel at home and one of the reasons for this phenomenon, in my opinion, is the long-cherished Lithuanian paganism, which is quite close to the Japanese due to its similarities to Shinto – one of the major religions in Japan." said Egidijus Meilūnas yesterday, on the 16th April, during the meeting with Jurgita Kazlauskienė, the Director General of the State Department of Tourism (further referred to as the SDT).

He also gladly mentioned the annual tours of Japanese journalists in Lithuania, organised by the SDT together with the Embassy of Lithuania in Japan.
Last year Lithuania was visited by a Japanese traveller and culinary chef Asami Kuchio, who prepared and published a detailed and richly-illustrated book on travels around Lithuania My Favourite Lithuania. The 144-page book, written by Asami Kuchio, the traveller, culinary chef and an author of already twelve books, contains her impressions about travelling in Lithuania, where she was mesmerized by the beauty of the nature, Lithuanian respective attitude towards historical heritage and cherished traditions.  The richly-illustrated publication presents the most interesting locations in our country, cultural heritage, traditions and customs. The book also presents traditional Lithuanian cuisine and several recipes.

Jurgita Kazlauskienė, the Director General of the SDT, is happy about such a detailed book about Lithuanian in Japanese language, which is the first of its kind. "I believe that this excellent publication will encourage more Japanese come visit Lithuania," she said.

Invited by the SDT, last year Lithuania was visited by the journalists of the Skyward magazine, owned by the Japanese JAL airlines. The newest issue of Skyward magazine, which has a circulation of more than 3 million copies, contains an article about places to visit in Lithuania, as well as a novel dedicated to our country, written by Asado, one of the most famous contemporary Japanese writers. The magazine presents a particularly fond opinion about the beauty of the Curonian Spit, where Asado was able to walk on the paths of Thomas Mann, the German writer, who is particularly popular in Japan. 

Invited by the SDT and the Embassy of Lithuania in Japan, this summer Lithuania will be visited by the creative team of the particularly popular Ku-nel  lifestyle magazine.

Japan is the fastest-growing market of Lithuanian incoming tourism in Asia. In 2014 Lithuanian accommodation establishments accepted 14 500 Japanese tourists, which is 44.1 percent more than in 2013.



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