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The Lithuanian State Department of Tourism hosted UK travel trade and media at the embassy

2014-05-21

The Lithuanian State Department of Tourism hosted UK travel trade and media delegates at the Embassy of the Republic of Lithuania, 14 May for a ‘Lithuania Live in London’ event showcasing the destination’s latest tourism products, with ‘Likeable Lithuania’ being awarded the best internet campaign in the Public Sector.

The first part of the evening saw traditional Lithuanian food and drinks tastings followed by six private sector partners delivering short talks and exciting new film footage on Lithuania’s latest tourism products (Camp Nida, Clarus Medical Travel, European Golf Centre, LitCare, Seagull Group, Vilnius City Municipality) An art exhibition by Edita Matulionyte displaying Lithuania’s works of art and photography was on show alongside Lithuania’s famous Amber products, Zemaitijos Pienas cheeses and local beers from Lithuanian Beer Limited throughout the evening.

The second part of the evening consisted of delegates networking with the private sector as well as traditional dance performances from a UK based Lithuanian folk band, Saduto. A delicious buffet of local food and drink was followed by a prize draw bringing the evening to an end. Prize winners included: Sabastian Gittany Cox & Kings, Neil Taylor Freelance Travel Writer, Gillian Thomas British Guild of Travel Writers, Claire Bottone Travel Counsellors, Phil Teubler Baltic Holidays, Chris Webber Scott’s Tours, Ricky Ghosh New World Newspaper, Solange Berchemin Freelance Travel Writer, Neil Davis Cox & Kings, Trudi Pearce Responsible Travel, Robin Nowacki Freelance Travel Writer, Debbie Crampton Travel Counsellors, Kris Griffiths Freelance Travel Writer and Rudolf Abraham Freelance Travel Writer.

“This is a fascinating and unique way of understanding and appreciating how much more Lithuania has to offer than the industry realises” commented Dr Raimonda Balniene, Director, Lithuanian State Department of Tourism “I feel confident that operators and agents will be better equipped to promote Lithuania to their UK clients after they have participated”.

Trudi Pearce - Responsible Travel, 'Thank you for a very enjoyable and engaging evening last night!

 

After recently being involved in some film work with another client of ours I want to commend you and the agency on the Vilnius piece you have delivered. Online videos are becoming more key throughout the buying cycle as travellers are watching videos online to help them make decisions – where to go, what to do, how to book. A recent Google report says that ‘63% of leisure travellers watch an online video when choosing a destination’.'

Sarah Reid - Lonely Planet Guide, "It was fantastic to learn a little more about what's happening in Lithuania to assist us in planning Lonely Planet content for the region."



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